Pepsi+Jamaica Tallawahs player card experience
In this experience, we contextually integrated Pepsi (sponsor of the Jamaica Tallawahs team) into the Jamaica Tallawahs player card experience.
So when the user drinks Pepsi progressively, helmet & jerseys & player card experiences will be unlocked for the user progressively
For instance,
=> When a user drinks 50% of Pepsi in pepsi bottle, he will get energy, and Hemet will be unlocked for him, and the user can wear it.
=> followed by 75% for unlocking jersey
=> and 100% for becoming star player and to get featured in player card experience.
To make the experience seamless, we developed JT-themed transition graphics and Pepsi drinking effects
Once the user drinks Pepsi entirely, he will be part of the official JT player card. He can take the snap of him inside the JT player card and share it on his social media handles.