Cruzeiro + Adidas personalized Virtual Jersey Launch (AR jersey launch)

In 2021 Cruzeiro FC celebrated its 100th year. So along with Adidas, they launched their new jerseys. 

Since everything slowly becomes virtual after COVID hit, They like to do a 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐣𝐞𝐫𝐬𝐞𝐲 𝐥𝐚𝐮𝐧𝐜𝐡. So users can experience unique jersey launch moments in the comfort of their homes. 

So we developed this AR virtual jersey launch experience 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗵𝗶𝘀 𝗻𝗮𝗺𝗲 𝗽𝗿𝗶𝗻𝘁𝗲𝗱 𝗼𝗻 𝗵𝗶𝘀 𝗷𝗲𝗿𝘀𝗲𝘆 𝗮𝗻𝗱 𝘄𝗲𝗮𝗿 𝗶𝘁.

Then we 𝐞𝐦𝐛𝐞𝐝𝐝𝐞𝐝 𝐭𝐡𝐢𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐬 𝐚 𝐟𝐥𝐮𝐭𝐭𝐞𝐫 𝐥𝐢𝐛𝐫𝐚𝐫𝐲 in Cruzeiro FC’s official application.

 In this experience, the flow will be as follows: 

• 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐣𝐞𝐫𝐬𝐞𝐲 - User will enter his name to print his name on the jersey 

• 𝐉𝐞𝐫𝐬𝐞𝐲 𝐋𝐚𝐮𝐧𝐜𝐡 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 - Jersey will be launched on the red carpet with the fan's name printed on the backside. 

𝐉𝐞𝐫𝐬𝐞𝐲 𝐰𝐞𝐚𝐫𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 - Then the user can tap and wear the jersey and take a snap with the jersey.